It CosmeticsBye Bye Makeup Cleansing Balm - 3-in-1 Makeup Remover, Facial Cleanser & Hydrating Facial Mask - With Vitamin C, Ceramides, Shea Butter & Rosehip Oil - 4 oz

I absolutely love IT Cosmetics Bye Bye Makeup! This product is a total game-changer. It effortlessly removes all traces of makeup, even stubborn waterproof mascara, and leaves my skin feeling incredibly soft and clean. I have very sensitive skin, and I’m thrilled that this works so well without causing any irritation. It feels luxurious yet gentle—a true magic bomb in my skincare routine. Highly recommend!

This has been my favorite eye make-up remover for years. It will remove waterproof eyeliner and mascara fast. Since this is a large container that lasts a very long time, I transfer balm into a small travel jar for use to avoid contamination.

It cleans and softens my face. Glad to find it on sell!

This removed makeup like no other product I’ve ever used. I’ll never go back to makeup wipes. This product is by far my favorite.

As with everything IT Cosmetics I’ve tried, this product is wonderful. I have hypersensitive skin and this has not caused any breakouts. I have not tried for mascara removal as I wear a tubing mascara, but it breaks up everything from sunscreen to powders for easy removal. It also has a lovely fragrance.What I will say is the price point is WAY out in left field. I have found another makeup remover for Eyes Lips Face (hint hint) that is less than half of the cost for equal performance, and similar volume (3.5oz v 4oz here).I won’t knock Bye Bye Makeup, but it’s not value-add to my routine, unfortunately. With IT being the midline product for L’Oreal this item needs to come down in price to be more accessible IMO.

I recently purchased the IT cc foundation. It was so thick and stayed on so well my regular face cleaner was not removing it completely. This removes everything! It feels much like coconut oil in paste form so it moisturizes very well. Doesn't take much and does not burn the eyes either! Highly recommend.

Love this product but prefer the old consistency!

Removes waterproof mascara and eyeliner better than anything I have ever used!