High-performance hair colour without oxidation for extra bright, shiny and durable hair colours without damage without peroxide and ammonia, skin-friendly dermatologically tested technology: magnetic effect thanks to a physical effect, the intensive Elumen pigments are inserted deep into the hair interior and permanently anchored in the non-oxidative hair colour. The result: incomparable, intense colour results with exceptional durability. Repair effect porous areas in the hair diffuse the light, like an impure diamond. The hair looks dull and dull. Elumen fills porous areas inside the hair and ensures perfect light reflection by improving the hair structure. Brand Name:Goldwell Supplier item number: 210831 Barcode - Single item: 4021609108566.