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Managing Brand Equity

Managing Brand Equity

402 Br
Advertising Management Marketing and Brand Equity

Advertising Management Marketing and Brand Equity

165 Br
Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

29 Br
Studies of Credit and Equity Markets with Concepts of Theoretical Physics

Studies of Credit and Equity Markets with Concepts of Theoretical Physics

173 Br
100 Equity Marketing Formulas

100 Equity Marketing Formulas

100
429 Br
Equity Storytelling: Think – Tell – Sell: Boost Your Firm’s Value with the Right Story

Equity Storytelling: Think – Tell – Sell: Boost Your Firm’s Value with the Right Story

4.5
26 Br
Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

4.5
431 Br
Lead Generation for Later Life Financial Advisers: How Professional Equity Release Advisers Can Attract More of Their Ideal Clients Paperback – 12 Jun. 2023

Lead Generation for Later Life Financial Advisers: How Professional Equity Release Advisers Can Attract More of Their Ideal Clients Paperback – 12 Jun. 2023

5.0
49 Br
The Strategy of Global Branding and Brand Equity (Lecturer in Strategic Marketing)

The Strategy of Global Branding and Brand Equity (Lecturer in Strategic Marketing)

261 BYN
Equity Markets and Portfolio Analysis (Bloomberg Financial Book 618)

Equity Markets and Portfolio Analysis (Bloomberg Financial Book 618)

234 Br
Handbook of Research on Customer Equity in Marketing (Research Handbooks in Business and Management series)

Handbook of Research on Customer Equity in Marketing (Research Handbooks in Business and Management series)

1 709 Br
Equity Markets and Valuation Methods

Equity Markets and Valuation Methods

FREE
100 Equity Marketing Formulas

100 Equity Marketing Formulas

4.5
104 Br
Price and Value: A Guide to Equity Market Valuation Metrics (Quantitative Finance)

Price and Value: A Guide to Equity Market Valuation Metrics (Quantitative Finance)

36 Br
Impact of Marketing Communication and Price Deals on Brand Equity Paperback – Big Book, 7 July 2011

Impact of Marketing Communication and Price Deals on Brand Equity Paperback – Big Book, 7 July 2011

774 Br
Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

313 BYN
Pearson Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Pearson Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

4.6
1 529 Br
Marketing Management: Past, Present and Future

Marketing Management: Past, Present and Future

1 669 Br
New Strategic Brand Management by Jean Noel Kapferer - Paperback

New Strategic Brand Management by Jean Noel Kapferer - Paperback

4.5
287 Br
Value-creation in Middle Market Private Equity

Value-creation in Middle Market Private Equity

704 Br
Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)

Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)

112 Br
Equity Markets, Valuation, and Analysis (Wiley Finance)

Equity Markets, Valuation, and Analysis (Wiley Finance)

293 Br
Global Marketing

Global Marketing

4.3
414 Br
Equity Markets in Action: The Fundamentals of Liquidity, Market Structure & Trading + CD

Equity Markets in Action: The Fundamentals of Liquidity, Market Structure & Trading + CD

3.9
1 449 Br
100 Equity Marketing Formulas: Volume 1

100 Equity Marketing Formulas: Volume 1

5
55 Br
The Information-Economics Perspective on Brand Equity: 34 (Foundations and Trends® in Marketing)

The Information-Economics Perspective on Brand Equity: 34 (Foundations and Trends® in Marketing)

300 Br
Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

1 179 Br
Marketing Mix and Its Influence on Hypermarkets Brand Equity

Marketing Mix and Its Influence on Hypermarkets Brand Equity

754 Br
Requesting Permission to Build Brand Equity

Requesting Permission to Build Brand Equity

196 Br
Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

159 Br
Marketing: The Basics

Marketing: The Basics

4.1
413 Br
Impact of Marketing Communication and Price Deals on Brand Equity

Impact of Marketing Communication and Price Deals on Brand Equity

171 Br
Measuring Consumer-Based Brand Equity

Measuring Consumer-Based Brand Equity

258 Br
The Ultimate Startup Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

The Ultimate Startup Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

105 Br
Gestione delle strategie di marketing e della brand equity

Gestione delle strategie di marketing e della brand equity

459 Br
Selling the House? If Your Equity Matters, The Marketing Matters: A Start to Sold Guide for Selling Real Estate in the Digital Age

Selling the House? If Your Equity Matters, The Marketing Matters: A Start to Sold Guide for Selling Real Estate in the Digital Age

55 Br
Handbook of Research on Customer Equity in Marketing

Handbook of Research on Customer Equity in Marketing

467 Br
The Strategy of Global Branding and Brand Equity

The Strategy of Global Branding and Brand Equity

1 169 Br
Brand Equity: Consumer Based Brand Equity in Practice

Brand Equity: Consumer Based Brand Equity in Practice

447 Br
Malaysian Fast Food Brand Equity

Malaysian Fast Food Brand Equity

1 479 Br
Gestão de Estratégias de Marketing & Brand Equity

Gestão de Estratégias de Marketing & Brand Equity

117 Br
Customer Based Brand Equity of Oil Marketing Companies in India

Customer Based Brand Equity of Oil Marketing Companies in India

1 109 Br
Equity Storytelling: Think – Tell – Sell: Boost Your Firm’s Value with the Right Story

Equity Storytelling: Think – Tell – Sell: Boost Your Firm’s Value with the Right Story

250 Br
Marketing 4.0 : Moving from Traditional to Digital

Marketing 4.0 : Moving from Traditional to Digital

4.5
334 Br
Capturing Customer Equity: Moving from Products to Customers

Capturing Customer Equity: Moving from Products to Customers

255 Br
Advertising, Promotion, and Other Aspects of Integ

Advertising, Promotion, and Other Aspects of Integ

4.3
1 379 Br
Customer Based Brand Equity of Oil Marketing Companies in India

Customer Based Brand Equity of Oil Marketing Companies in India

654 BYN
Critical Perspectives on Diversity, Equity, and inclusion in Marketing

Critical Perspectives on Diversity, Equity, and inclusion in Marketing

604 Br
Allocation of Marketing Resources to Optimize Customer Equity

Allocation of Marketing Resources to Optimize Customer Equity

417 Br
Marketing Metrics

Marketing Metrics

5
238 Br
Brand Genericide - The Ultimate Marketing Paradox: How genericide makes brand equity a mirage

Brand Genericide - The Ultimate Marketing Paradox: How genericide makes brand equity a mirage

470 Br
Managing Marketing Strategies & Brand Equity: In marketing, brand management is the analysis and planning on how that brand is perceived in the market

Managing Marketing Strategies & Brand Equity: In marketing, brand management is the analysis and planning on how that brand is perceived in the market

674 Br
Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity: Focus on the Right Customers for Strategic Advantage

4.3
71 Br
Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

316 Br
WILEY Long–Term Secrets to Short–Term Trading

WILEY Long–Term Secrets to Short–Term Trading

4.6
819 Br
Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

153 Br
Kotler On Marketing

Kotler On Marketing

4.5
172 Br
Prima Marketing Notebook Inserts Personal Size - Old Letter

Prima Marketing Notebook Inserts Personal Size - Old Letter

35 Br
Towards Customer Equity: should marketers shift focus from brand equity?

Towards Customer Equity: should marketers shift focus from brand equity?

77 Br
Black Hat Python, 2nd Edition: Python Programming for Hackers and Pentesters

Black Hat Python, 2nd Edition: Python Programming for Hackers and Pentesters

4.7
564 Br
Engagement Equity: Earn the Ask

Engagement Equity: Earn the Ask

71 Br
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka

2 199 Br
Equity Crowdfunding: Transforming Customers into Loyal Owners

Equity Crowdfunding: Transforming Customers into Loyal Owners

288 Br
Organizing Eating: Communicating for Equity Across U.S. Food Systems

Organizing Eating: Communicating for Equity Across U.S. Food Systems

733 Br
Strategic Brand Management in Higher Education

Strategic Brand Management in Higher Education

247 Br
The role of viral advertising in brand equity building

The role of viral advertising in brand equity building

116 Br
Brand Equity in the Banking Industry

Brand Equity in the Banking Industry

126 Br
Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity

Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity

136 Br
The Information-Economics Perspective on Brand Equity

The Information-Economics Perspective on Brand Equity

359 Br
Global Brand Strategy: World-wise Marketing in the Age of Branding

Global Brand Strategy: World-wise Marketing in the Age of Branding

554 Br
Prima Marketing Sunrise Sunset Spiral Bound Mixed Media Art Journal 7.5 x 9.5-inch

Prima Marketing Sunrise Sunset Spiral Bound Mixed Media Art Journal 7.5 x 9.5-inch

4.3
214 Br