Is this brand cruelty free?

Yes it is! They've been a vegan company for many years, if not always.

What are the ingredients?

Here are the ingredients as listed on the bottle: Water/Aqua/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Fragrance/Parfum, PEG-40 Hydrogenated Castor Oil, Cetrimonium Chloride, Ethoxydiglycol, Disodium Pyrophosphate, Methylparaben, Oxyquinoline Sulfate, Dimethicone, Phosphoric Acid, Glyceryl Stearate, Polysorbate 60, Cellulose Gum, Glycerin, Sorbitan Laurate, Silica, Benzoic Acid, Triticum Vulgare (Wheat) Gluten.

What is the percentage of hydrogen peroxide?

I threw it away! It made my skin break out...Goldwel'ls Top Chic is what I use now, with no break outs.

new to this. how is this used? with another brands color? lightening action? can you explain developer

Developer is used with either hair bleaching powder or liquid hair color. You mix it according to the liquid hair color or bleach directions.

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Package dimensions	28.3 x 10.8 x 8.2 centimetres
Package Weight	1.05 Kilograms
Item weight	1.05 Kilograms
Brand	ION
Manufacturer reference	305015D
Package Dimensions	28.3 x 10.79 x 8.2 cm; 1.05 kg
ASIN	B005NIT5SC

Ion Sensitive Scalp Developer 20 Volume 32 oz.

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