Shock resistant and durable enough to stand up to the toughest environments, the Casio Men's G-Shock Military Concept Watch is ideal for the active man. A stealth, black matte finish gives this multi-function timepiece a streamlined, modern look, and the rugged features include a ridged, black resin band that fastens with a buckle clasp. Equipped with flash alert, stopwatch, countdown timer, multiple alarms, 12- and 24-hour formats, and a day, date, and month display, this ultra-reliable timepiece also uses a handy EL backlight for day or night viewing. The black dial works with an innovative light-on-dark display and features a rectangular digital dial below center and three convenient sub-dials above. Water resistant to 660 feet (200 meters), this powerful watch will stand up to extreme use. Casio With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.