prevents cavities + strengthens enamel polishes + brightens teeth tastes magical vegan, made in the usa, and never tested on dragons purpose how to use ingredients faqs say hello to brush time magic with a dragon dazzle toothpaste that tastes like adventure and glory. it works brilliantly, and is thoughtfully formulated with natural flavor, sparkles, and high quality ingredients like xylitol and stevia. this friendly toothpaste helps brush away plaque, slays dragon breath, and polishes and brightens smiles. something else to get fired-up about: it’s never tested on dragons, or any animals for that matter. #brushhappy psst… don’t forget to look inside the box, color in the magic, and share your masterpiece with us at @helloproducts active ingredient: sodium fluoride 0.24% (0.15% w/v fluoride ion) inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, xanthan gum, flavor, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, mica and titanium dioxide. adults and children 2+: brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing) children under 2 years: ask a dentist or physician no faqs at the moment!