A state-of-the-art PowderConvert formula delivers an exceptional new experience around matte lips that proves rich in color with a texture that goes on and stays super soft. Glides on as a lightweight cream, converts to velvety powder and results in a long-lasting, matte finish. A blend of lush emollients provides moisture and guarantees a feel-good, non-drying effect. This Cloud Lab Lip Clay achieves the perfect balance of comfort, lasting wear, and remarkable color payoff. Features: 1. Cream-To-Powder: Glides on as lightweight cream, stays on as velvety powder. 2. Velvety Matte: A lush, soft-focus velvety finish; capable of expertly blurring lip lines. Not a flat matte. 3. Lightweight, Soft AND Long-Lasting: An expert formulation of wide-ranging ingredients delivers both a cloud-like sensation on the lips without drying or tightening, and all-day-wear with minimal transfer. 4. Rich, Buildable Color: Comprehensive color payoff from the nudest of nudes to the boldest of bolds; layers well without crumbling. 5. Vegan and Cruelty-Free How to Use: 1. Take a generous amount of product 2. Apply directly with wand for maximum color payoff 3. Wait for cream-to-powder conversion, ideally 30s* 4. To achieve a long-lasting, matte finish, please remove excess lip moisturizer before application
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