Glow Up Your Game! ✨ Just pat on and let it set for a perfect makeup base. Clear application creates a radiant look on any skin tone. Sticky texture ensures your makeup stays put all day. Infused with 4% Niacinamide for a flawless finish. Cruelty-free and vegan, because your skin deserves the best. Brightening Niacinamide Vegan Formula Hydrating Gel The e.l.f. Power Grip Primer is a revolutionary gel-based primer that combines skincare and makeup, featuring 4% Niacinamide to even out skin tone and enhance brightness. This vegan and cruelty-free formula grips makeup for long-lasting wear while providing a dewy finish, making it suitable for all skin types.