History: For three generations, Cholula has been produced in Chapala, in the state of Jalisco, Mexico, This small sun-baked outpost is a one hour ride from Guadalajara and it is here that tequila was born and where a small family began making their unique hot sauce. Cholula's Flavorful Fire finds its roots in a well-guarded family recipe that's over 100 years old. This recipe blends pequin peppers, red peppers and spices in a delicate process that produces a perfect balance between flavor and heat. The family chose the name Cholula after the 2,500 year old city in Mexico. Cholula is the oldest inhabited city in Mexico and famous for its 365 churches. The term Cholula is derived from the pre-Hispanic word "Chollollan" meaning "the place of the retreat." What was started as a small family business soon gained international acclaim. Bottles of the zesty, delicious hot sauce began popping up in restaurant kitchens and retail stores all over North America. It did not take long for chefs and consumers to discover the unique flavor that Cholula brings to every recipe. Cholula's fans are a diverse crowd, ranging from rock stars and professional basketball players to presidents and world renowned chefs. Cholula's fame has moved beyond its flavor. Cholula's intriguing packaging and patented wooden cap has become a quality icon, a status symbol recognized by millions. Cholula developed the wooden cap and custom bottle shape to represent the care and quality tradition of Mexican artisanship. It has even inspired members of the California Carving Guild to hold annual contests where the creative woodworkers carve images into Cholula caps. Each batch of Cholula is still made with pride by the same family in Jalisco. It is the perfect complement to eggs, soups, meats, salads, drinks like Bloody Mary's, and in sauces or sandwiches and pizza. Cholula's Flavorful Fire captures the essence of "good eating" with its rich heritage, tradition and unique zesty flavor.
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