Size:One Size Product Description The Mission HydroActive Original Cooling Towel was initially engineered for elite athletes to help them keep cool during high-intensity training or competition. By helping to maintain an optimal core body temperature, it allows the athlete to redirect their energy towards maximizing performance. When activated, the soft, durable fabric cools down to 30 degrees below your average body temperature and provides a cooling effect for up to 2 hours. Just wet, wring and snap to activate the towel’s proprietary cooling technology. Re-wet and re-snap when the cooling effect wears off as often as necessary to stay cool as long as you need. The proprietary cooling technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect. From the Manufacturer Sorry, this video is not supported on this browserVideo Player is loading.Play VideoPlayMuteCurrent Time 0:00/Duration 0:40Loaded: 10.85%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:40 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. MISSION Athletes We’ve changed the game by working directly with world-class athletes and scientists. Mission cooling accessories were engineered for elite athletes to help them keep cool during high-intensity training or competition. OUR MISSION: pioneer thermoregulation innovations to maximize athletic performance and safety. MISSION Thermoregulation Athletes never quit. You use up to 80% of metabolic energy on maintaining optimal core body temperature, and you know the critical importance of thermoregulation. The new HydroActive Max cooling technology delivers 30% more cooling power, keeping you cool and comfortable so you can focus on beating your personal best Wet-It To activate the cooling technology first SOAK your Mission HydroActive Original Microfiber Large Cooling Towel thoroughly in water Wring-It Next, wring out the excess moisture from your Mission HydroActive Original Microfiber Large Cooling Towel Snap-It Finally, snap your Mission HydroActive Original Microfiber Large Cooling Towel three times. Cools instantly to 30 degrees below average body temperature and stays cool for up to 2 hours when wet. To reactivate, simply re-soak and re-snap MISSION Driven Mission HydroActive Cooling Accessories were originally engineered for athletes to help them keep cool during high-intensity training or competition. These best in class performance accessories are for everyone from elite athletes to weekend warriors looking for that extra edge to improve their performance at every level. Lab tested, field proven. About the Startup Describe your product in 3 words. Sport. Style. Science. How did you come up with the idea for this product? At MISSION, we’re innovative problem-solvers for athletes. We listen to athletes and active individuals at every level of play, and they’ve all said the same thing – they want Apparel with REAL temperature management and BETTER odor control, without compromising style and comfort. We’re the leaders in temperature management technologies. With over 20 of the world’s greatest athletes as our co-founders and partners, working alongside the world’s leading experts on temperature and textile technologies, we design, develop and produce superior Thermoregulation Apparel. Today’s technologies are light-years ahead of where they were 5, 10 or 20 years ago when “wicking” was the all the rage. With micro-particles, we can remove moisture (not just move it around like wicking), capture and remove odor (not let it fester in the garment), and keep the technology working for the life of the garment (not just through a few rounds in the washing machine). Bottom line, today’s athletes and active individuals deserve better, stronger and superior technologies, and MISSION delivers just that! What makes your product special? “Patented. Proprietary. Permanent.” As the pioneer of Thermoregulation, MISSION solves temperature-control problems. First, ALL our products have patented and/or proprietary technologies PERMANENTLY embedded in the fiber. It NEVER washes out! The vast majority of sports brands don’t disclose that their temperature-control technology is temporary and washes out after a few washes, ultimately quitting on you. We don’t quit! Ever! Second, our technologies are truly superior. Our new MISSION VaporActive Alpha Shirt powered by 37.5 is clinically proven to dry 5 TIMES FASTER than the leading performance shirt. Third, the rest of the market STINKS. Literally. Athletes and active individuals complained to us that the other brands don’t have sufficient odor control. So WE DO! We infused our fibers with active particles that capture odor and release them in the washing machine. Put simply, we don’t stink! MISSION fuses Sports, Science and Style to deliver on every level. What has been the best part of your startup experience? Building a brand that stands for something greater than its individual parts. MISSION is a “blended-value” company that focuses on “doing well while doing good”. We care as much about delivering game-changing innovations to disrupt the market as we do about giving back and inspiring the next generation of athletes to give back to their communities now. We chose our name because we’re on a MISSION to deliver the world’s best product for temperature control, and make a difference along the way. MISSION athletes stand for the same principles. MISSION Co-Founders Serena Williams, Dwyane Wade, Carli Lloyd and David Villa are equal parts innovation and giveback. They fuel us to be the best in our sport of business.
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