We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness.Nestlé uses Starbucks trademarks under license Starbucks Breakfast Blend, Medium Roast K-Cup Coffee Pods, 100% Arabica, 22 ct * PREMIUM COFFEE IN A K-CUP—Starbucks delivers exceptional coffee cup after cup with this 22-count K-Cup pod box of Breakfast Blend medium roast coffee for Keurig brewers * STARBUCKS BREAKFAST BLEND COFFEE—Notes of brown sugar and sweet orange mingle in our lightest medium roast coffee * FRESH TASTE—Starbucks adheres to the highest quality standards—shipping you the same carefully roasted 100% arabica coffee beans we brew in our cafés * MAKE IT YOUR OWN—The perfect everyday cup, Starbucks coffee is great for adding personal touches of inspiration like milk, cream, syrup or a variety of other additions to make it your own * ETHICALLY SOURCED—Starbucks is committed to 100% ethical coffee sourcing in partnership with Conservation International