A new kind of color, lush and luxurious, for the ultimate lip experience! Our new moisturizing formula visibly plumps, softens and defines lips with rich, long-lasting color. Our 12 Hour color stay technology helps capture and seal in hydration with a lightweight texture and creamy finish that won't feather or settle into lip lines. This innovative lipstick formula reacts with your personal skin chemistry and transforms to create your very own custom lip color. Our signature high-pigment shade is infused with an exclusive formula that hydrates for up to 12 hours for lips that feel continuously moisturized throughout the day. NEW LOOK!! -Same color and Formula!!!
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