Absolutely nothing artificial. We season our chips with real food ingredients. We only use sunflower oil. We don't add anything artificial - msg, artificial flavours or colours. These chips are suitable for: vegans and vegetarians. Good to Know Our chips are hand cooked using traditional methods KETTLE Chips are sliced thicker for that KETTLE crunch We like to keep things simple. We always insist on using the best potatoes we can find, hand cook them with care in small batches, then season with great tasting real food ingredients. So what you get are naturally crunchy and tasty chips, each one a little different from the last. There's absolutely no need to add anything artificial and that's the way it's been for over 30 years. Simply really.