✨ Unlock Your Hair's True Potential! Gel dye paired with Care Supreme Conditioner for ultimate shine. Join millions who trust L'Oreal since 1973 for their hair color needs. From bold colors to subtle highlights, express your style. Find your perfect match among 50+ stunning shades. Experience vibrant color that lasts! Long-lasting color 50+ shades Shine Serum L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color offers a rich selection of over 50 shades, ensuring a perfect match for every individual. The innovative gel formula, combined with a Care Supreme Conditioner featuring Shine Serum, guarantees vibrant, long-lasting color while maintaining hair's silkiness and shine. Trusted since 1973, this hair dye kit is designed for those who seek both quality and style in their hair color experience.