Ultra Fresh Platinum original Blue liquid laundry detergent whitens and brightens clothes with a clean fresh scent. He compatible; can be used in all washing machines. Concentrated formula will do up to 640 loads from one 5 gallon bucket. Safe for use on all washable fabrics contains no bleach or phosphates. Safe for use in septic systems. Premium concentrated formula compares to name brands like tide based on quality, cleaning power and number of loads possible. Shipped to your door directly from the factory, buying in bulk saves you time and money. Pump included at no charge.