Aquafresh Complete Care toothpaste - complete protection for your whole family in an extra fresh flavour they'll enjoy. With 24 hours Sugar Acid Protection provided by active fluoride - creating a shield that protects the tooth surface against sugar acid attack throughout the day. Aquafresh is the first Striped Toothpaste to launch within the Oral hygiene. It originally had blue and white stripes, syncing up with two key product benefits: fresh breath and fighting tooth decay. Aquafresh is also the first brand to offer 'freshness as a major product benefit to consumers introducing Soft Toothbrushes for Adults and Baby Care. Having fresh breath and good-tasting Toothpaste with fine quality Toothbrush were important to young people and families at the time.
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