In 1967 the Lladr— brothers purchased a small porcelain factory very close to the city of Valencia and began collaborating with the best local porcelain artisans. A new style was born, with the staff being trained specifically for that purpose, leading to the first creations commercialized under the name Rosal. Seen from the optic of current standards, the modeling of these figurines might look less sophisticated; however these creations are full of charm and innocence, two features that have been lovingly maintained in its subsequent evolution.