Product Description ------------------- Why create so many colors? It must be love. Essie has been creating shades for over 30 years. Known as a color authority Essie is chic, modern, classic and fun. Always a style leader in fashionable shades for every season. Brand Story ----------- For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty – an American classic that allows women all over the world to express themselves and have fun with color.