Transform Your Tresses! 🌟 Delivers velvety softness and hydration. Trusted by professionals for optimal results. Protects and enhances color-treated hair. Fortifies hair with plant-based protein Keravis. Gentle cleansing without harsh sulfates. vegan formula color protection 97% damage repair Pureology Strength Cure Shampoo is a vegan, sulfate-free shampoo designed to repair and strengthen damaged, color-treated hair. With a powerful blend of plant-based proteins and antioxidants, it restores hair health, protects color, and hydrates for a soft, luxurious finish. Suitable for all hair types, this salon-trusted formula is your go-to solution for vibrant, resilient hair.