✨ Elevate Your Glow Game with Every Swipe! Blur imperfections for a soft, matte finish. Feel good about your beauty choices with cruelty-free products. Achieve natural luminance effortlessly. Keep your skin calm and moisturized all day. Start your beauty routine with a smooth canvas. Naturally Brightening Vegan & Cruelty-Free Intensely Hydrating The wet n wild Impossible Primer Stick is a vegan and cruelty-free makeup base enriched with skin-loving ingredients like Gooseberry and Jeju Blossom. It provides intense hydration, a smooth matte finish, and a naturally brightening effect, making it the perfect first step in your makeup routine or a standalone product for a radiant look.