🎨 Elevate Your Hair Game with Color Charm! Designed for easy mixing and application, perfect for at-home or salon use. Convenient 15.4 oz for multiple applications. Achieve effective color deposit without unwanted lift. Experience rich, long-lasting hues with our specialized formula. Crafted by Coty Inc. for professional-grade results. 15.4 oz volume Demi-Permanent formula Optimum hair protection The Color Charm WELLA Demi Activating Lotion is a 15.4 oz hair care product designed specifically for use with Color Charm Demi-Permanent Hair Color. It ensures optimum hair protection while providing the right level of activation for effective color deposit without lift, making it ideal for both professional and at-home use.