Softness that speaks volumes! 🌟 Designed to maintain the natural balance of baby’s skin. Free from parabens and alcohol for peace of mind. Enriched with moisturisers to keep skin soft and hydrated. Clinically proven mildness formula for delicate skin. Paediatrician and dermatologist-tested for ultimate safety. Hypoallergenic Moisturising power Mildness formula Johnson's Baby Soap is a 125G bar designed specifically for the delicate skin of babies. Its clinically proven mildness formula, enriched with moisturisers, ensures gentle cleansing without drying. This hypoallergenic soap is free from parabens and alcohol, making it a safe choice for parents. Dermatologist and paediatrician-tested, it maintains the natural pH balance of baby skin, leaving it feeling soft and cared for.