💁♀️ Go Blonde, Stay Bold! Formulated without ammonia for a smoother, healthier finish. Infused with nourishing ingredients for a soft, shiny result. User-friendly formula for a salon-quality look at home. Enjoy vibrant color that lasts, thanks to advanced ME+ technology. Achieve a stunning lightest blonde with natural undertones. Natural Ingredients Vibrant Color Ammonia-Free Wella Koleston Perfect ME+ Permanent Hair Color in 10/0 Lightest Blonde offers a vibrant, ammonia-free formula designed for long-lasting color and hair health. This 2-ounce pack is perfect for achieving a salon-quality look at home, ensuring your hair shines with natural beauty.