💧 Elevate your haircare game with hydration that works as hard as you do!
DEEP HYDRATION BOOST - Quench your hair’s thirst with intense moisture for medium to thick dry strands.
VEGAN SULPHATE FREE - Cleanse gently without stripping, perfect for conscious, health-savvy professionals.
COLOUR LOCK TECHNOLOGY - Keep your colour vibrant and fresh longer—because your look deserves to last.
AROMATHERAPY EXPERIENCE - Infused with lavender, bergamot & patchouli for a calming, luxe shower ritual.
LIGHTWEIGHT SOFT FINISH - Enjoy touchable softness without heaviness, ideal for busy days and boardroom-ready hair.
Pureology Hydrate Moisturising Shampoo delivers a 33.8 fl oz vegan, sulphate-free formula designed specifically for medium to thick dry, colour-treated hair. It combines superior moisture, advanced colour protection, and an aromatherapy blend of lavender, bergamot, and patchouli to provide a gentle yet effective cleanse that leaves hair soft, vibrant, and refreshed.
Specifications
Manufacturer
Pureology
Package dimensions
25.9 x 8.2 x 8 centimetres
Package Weight
1.11 Kilograms
Item dimensions L x W x H
8 x 8 x 24.8 centimetres
Item weight
250 Grams
Brand
PUREOLOGY
Colour
PUROLOGY
Format
Liquid
Volume
33.8 Fluid Ounces
Scent
Patchouli
Special features
Vegan
Item model number
P1863400
Product Dimensions
8 x 8 x 24.8 cm; 250 g
ASIN
B088ZZYMK2
Have a Question? See What Others Asked
Who is Hydrate for?
What is the difference between Hydrate and Hydrate Sheer?
What is the main ingredient in Hydrate?
Is this good for curly hair?
Is this sulphate-free?
Reviews
4.6
All from verified purchases
A**D
Love this product
Nourishing product that protects hair. Hair is softer and shinier. A higher price but comparibly higher quality. Leaves my hair feeling clean and hydrated.
J**E
Absolute classic
I’ve tried SO many high end luxury brand shampoo and conditioners. Pureology is expensive - yes; however it’s amazing. I’ve tried kerastase, Oribe, wella, olaplex, livingproof, etc. I always come back to this brand and this specific line. My hair doesn’t get greasy for 4 days and with other shampoos it’s likes 1-2 days, makes your hair so soft and it smells amazing. My hair has never looked better.
T**I
Lovely this
Not abrasive, hair feels lovely after use. Scalp doesntbitch as does with other products. Bought both shampoo and conditioner, expensive but will buy again. Only small amount needed so will last a long time. Love it.
N**E
Shampoo
a good shampoo and smells ok
D**3
Soft, healthy and lightweight but strong scent
I never leave reviews but I had to for this. This shampoo and conditioner is amazing. My hair has never been so soft, healthy and lightweight.. My hair is usually greasy by end of day 2 but with this my hair is still soft and non-greasy on day 3.It is peppermint so has a very strong scent when you're putting it on. Almost like a chemical smell but you get used to it after a few washes. The conditioner has a significantly stronger smell.My scalp also did burn for a couple of hours after using the shampoo the first time but this gradually goes away after a few washes and your scalp getting used to it. I am sensitive to these sorts of things tho so depends on the person.Either way, i'd highly recommend this.
S**Y
Excellent product
Excellent
M**Y
Love it
Best shampoo for curly hair. Used to have a shampoo free curling routine most of the time but this adds so much moisture to your hair and keeps your roots fresh. Use it with scrub scrubber.
N**
Best shampoo for thick dry colour treated hair
Great for dry damaged highlighted hair! Followed by the matching conditioner and a weekly treatment my hair has never been better!Also I’ve had less breakage & hair loss since I started using this.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Neha S.
Excellent communication throughout the order process. Product is perfect.
2 weeks ago
Farhan Q.
The delivery time was excellent, and the packaging was secure.
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Hair is softer and shinier. A higher price but comparibly higher quality. Leaves my hair feeling clean and hydrated."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"17 December 2024","name":"Absolute classic","reviewBody":"I’ve tried SO many high end luxury brand shampoo and conditioners. Pureology is expensive - yes; however it’s amazing. I’ve tried kerastase, Oribe, wella, olaplex, livingproof, etc. I always come back to this brand and this specific line. My hair doesn’t get greasy for 4 days and with other shampoos it’s likes 1-2 days, makes your hair so soft and it smells amazing. My hair has never looked better."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***I"},"datePublished":"20 November 2024","name":"Lovely this","reviewBody":"Not abrasive, hair feels lovely after use. Scalp doesntbitch as does with other products. Bought both shampoo and conditioner, expensive but will buy again. Only small amount needed so will last a long time. Love it."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***E"},"datePublished":"3 March 2025","name":"Shampoo","reviewBody":"a good shampoo and smells ok"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"D***3"},"datePublished":"1 December 2023","name":"Soft, healthy and lightweight but strong scent","reviewBody":"I never leave reviews but I had to for this. This shampoo and conditioner is amazing. My hair has never been so soft, healthy and lightweight.. My hair is usually greasy by end of day 2 but with this my hair is still soft and non-greasy on day 3.It is peppermint so has a very strong scent when you're putting it on. Almost like a chemical smell but you get used to it after a few washes. The conditioner has a significantly stronger smell.My scalp also did burn for a couple of hours after using the shampoo the first time but this gradually goes away after a few washes and your scalp getting used to it. I am sensitive to these sorts of things tho so depends on the person.Either way, i'd highly recommend this."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***Y"},"datePublished":"21 April 2025","name":"Excellent product","reviewBody":"Excellent"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***Y"},"datePublished":"18 April 2025","name":"Love it","reviewBody":"Best shampoo for curly hair. Used to have a shampoo free curling routine most of the time but this adds so much moisture to your hair and keeps your roots fresh. Use it with scrub scrubber."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N*** "},"datePublished":"18 April 2025","name":"Best shampoo for thick dry colour treated hair","reviewBody":"Great for dry damaged highlighted hair! Followed by the matching conditioner and a weekly treatment my hair has never been better!Also I’ve had less breakage & hair loss since I started using this."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.875,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Who is Hydrate for?","acceptedAnswer":{"@type":"Answer","text":"Hydrate Shampoo and Conditioner are for medium to thick, dry, color-treated hair. It works for all texture types ranging from straight to coily."}},{"@type":"Question","name":"What is the difference between Hydrate and Hydrate Sheer?","acceptedAnswer":{"@type":"Answer","text":"We recommend Hydrate Shampoo and Conditioner for thick to medium hair types since the formula is thicker and creamier. The formula of Hydrate Sheer is silicone-free and lightweight, so it is perfect for fine to medium hair types"}},{"@type":"Question","name":"What is the main ingredient in Hydrate?","acceptedAnswer":{"@type":"Answer","text":"The main ingredients in Hydrate Shampoo and Conditioner are Jojoba oil, Green Tea, and Sage. The jojoba oil moisturizes the hair, while the green tea helps promote a healthy scalp, and the sage stimulates hair follicles."}},{"@type":"Question","name":"Is this good for curly hair?","acceptedAnswer":{"@type":"Answer","text":"Hydrate Shampoo and Conditioner has been tested on all hair textures and is an excellent choice for curly hair."}},{"@type":"Question","name":"Is this sulphate-free?","acceptedAnswer":{"@type":"Answer","text":"Yes, all Pureology products are sulphate-free to allow for gentle cleansing."}}]}]}