Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business

this is a sales book and can be applied to anything. literally erase medical sales from the cover and replace it with “stand out selling lemonade on the corner” and it’s much more fitting.

Thought-provoking and extremely well-written - the ideas and advice in the book are exposed in a way that makes them immediately applicable in the daily work. Being a Credible Expert should indeed be the aim of anybody who wants to make a difference in medical sales - or rather anybody who wants to create a long-lasting impact for their customers. Highly recommended.

This book is a must read if you are in a competitive fast pace sales role! Trust me this book will help you close more deals.-Greg

I was asked to do a presentation for work on what a credible expert is. This is a must read for not only those people in medical devises but anyone who is an account manager. It is such an easy read with lots of useful information.