Stay Ahead with Sony’s Cutting-Edge Designs

Indulge in iconic and innovative Sony items curated just for you.

Sony WF-C510 Truly Wireless Earbuds, 22 hours battery life, Clearer hands-free calling, Multipoint Connection, Ambient Sound Mode, IPX4 Water Resistance, Black, UAE Version - 1-Year warranty

4.1

634 Br

Sony WH-CH720N Wireless Noise Cancelling Headphones, 35 hours battery life, Clearer hands-free calling, Multipoint Connection, Black, UAE Version - 1-Year warranty

4.2

924 Br

Playstation 5 Dualsense Wireless Controller White

4.5

764 Br

Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - White

4.5

949 Br

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Midnight Blue

4.3

3 459 Br

SonyWH-1000XM5 The Best Wireless Noise Canceling Headphones with Auto Noise Canceling Optimizer, and Crystal Clear Hands-Free Calling, Smoky Pink

4.3

3 459 Br

Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Silver WH1000XM4

4.6

2 329 Br

Sony BRAVIA XR, XR-65A80L, 65 Inch, OLED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Metal Flush Surface Design, 5 Year Warranty [Energy Class F]

4.4

26 849 Br

Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Black

4.5

949 Br

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Beige

4.6

529 Br

Sony Wh-1000Xm4 Wireless Noise Cancelling Bluetooth Over-Ear Headphones With Speak To Chat Function And Mic For Phone Call, Silver, UAE Version - 1-Year warranty

4.6

2 179 Br

Sony WH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 Hours Battery Life, Wearing Detection, Alexa Voice Assistant, Black, UAE Version - 1-Year warranty

4.5

2 879 Br

SonyWF-1000XM5 Wf Xm5, The Best Truly Wireless Noise Cancelling Earbuds, Made from Recycled Plastic Materials, Clear Bluetooth Signal, Adaptive Sound Control with AI, Xm5 Earbuds, Black

3.9

2 319 Br

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Silver

4.3

3 459 Br

SonyULT WEAR Over Ear Wireless Noise Cancelling Headphones with ULT POWER SOUND, Ultimate Deep Bass, Clear Call Quality, Up to 30hr Battery Life, Alexa & Google Assistant, IOS & Android - Black

4.5

1 649 Br

SonyFE 16-35 mm f/2.8 GM | Full-Frame, Wide Angle, Zoom Lens (SEL1635GM)

4.4

19 829 Br

SonyWH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Black WH1000XM4

4.6

2 349 Br

Sony WHCH520 Wireless Headphones Black

4.5

534 Br

SonyZV-1F Vlog Camera for Content Creators and Vloggers Black

4.5

4 559 Br

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Black

4.3

3 459 Br

Sony WF-C510 Truly Wireless in-Ear Bluetooth Earbud Headphones with up to 22-Hour Battery, Multipoint-Connection, Mic and IPX4 Water Resistance, Black- New

4.3

549 Br

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Blue

4.6

529 Br

SonyWH-CH520 Wireless Headphones, 50 hours battery life, Clearer hands-free calling, Multipoint Connection, On-ear style, Black, UAE Version - 1-Year warranty

4.4

490 Br

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Black

4.6

529 Br

Sony MDR ZX110AP Wired On Ear Headphones with tangle free cable, 3.5mm Mini-jack pin, Headset with Mic for Phone Calls, Black, MDRZX110AP/B

4.1

226 Br

Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Microphone, Black

4.2

322 Br

Sony ULT WEAR Wireless Noise Cancelling Headphones, Ultimate Deep Bass, 30 hours battery life, Clearer hands-free calling, Multipoint Connection, WH-ULT900N, Black, UAE Version - 1-Year warranty

4.1

1 709 Br

PlayStation Sony 5 - Station de Rechargement DualSense

4.3

350 Br

Sony WI C100 Wireless in Ear Bluetooth Headphones with Built in Microphone, Black, WIC100/B, WI-C100-Black, Small

3.8

389 Br

SonyIcd-Tx660 Lightweight And Ultra-Thin Digital Voice Recorder With Recording And 16GB Built-In Memory, Sonyicdtx660

4.4

1 319 Br

Sony HT-S40R 5.1ch Home Theater Soundbar System, Optical, HDMI, Black

4.6

2 369 Br

Sony ZX Series Wired On-Ear Headphones, White MDR-ZX110

4.5

234 Br

SonySRS-XB100 Wireless Bluetooth Portable Lightweight Super-Compact Travel Speaker, Durable IP67 Waterproof & Dustproof Shower Speaker, 16 Hour Battery, Versatile Strap, & Hands-free Calling, Black

4.4

554 Br

SonyHT-S2000: 3.1ch Dolby Atmos/DTS:X Soundbar Surround Sound Home Theater with Bluetooth Technology

4.5

2 369 Br

Sony ULT Field 1 Wireless Ultra Portable Bluetooth Compact Speaker, IP67 Waterproof, Dustproof and Rustproof with Enhanced Bass, 12 Hour Battery and Detachable Strap, Black, UAE Model, 2024

4.5

1 139 Br

Sony SRS XE200 X Series Wireless Ultra Portable Bluetooth Speaker, IP67 Waterproof, Dustproof and Shockproof with 16 Hour Battery and Easy to Carry Strap, Black, SRSXE200/B,

4.4

669 Br

Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Microphone, Comfortable And Easy To Use Long Battery Life Quick Charging, Blue

3.9

366 Br

SonyXperia 10 VI 5G XQ-ES72 128GB 8GB RAM Factory Unlocked (GSM Only | No CDMA – not Compatible with Verizon/Sprint) Smartphone Global Version Mobile Cell Phone – White

3.4

3 859 Br

Sony PlayStation 5 Slim Digital Edition (2023) - International Version

4.3

5 219 Br

Sony Np-Fz100 Z-Series Rechargeable Battery Pack, Npfz100.Ce

4.7

849 Br

SonyWH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Black

4.5

949 Br

SonyHT-S20R Real 5.1ch Dolby Digital Soundbar for TV with subwoofer and Compact Rear Speakers, 5.1ch Home Theatre System (400W,Bluetooth & USB Connectivity, HDMI & Optical connectivity)

4.6

1 639 Br

SonyWF-C700N Truly Wireless Noise Canceling in-Ear Bluetooth Earbud Headphones with Mic and IPX4 Water Resistance, Black, one size

4.0

854 Br

Sony PlayStation 5 Digital Console (New 2023 Slim Model )- UAE Version, 1 Year Manufacturer Warranty

4.2

5 019 Br

SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof,Smart Listening And Mic For Phone Call, Silver

3.8

1 909 Br

PlayStation DualSense® Wireless Controller - White

4.6

969 Br

Sony STRDH190 2-ch Home Stereo Receiver with Phono Inputs & Bluetooth Black

4.5

2 819 Br

Sony RX100 VII Premium Compact Camera with 1.0-type stacked CMOS sensor (DSCRX100M7)

4.3

20 639 Br

SonyWH-CH520 Wireless On-Ear Headphones Up to 50 Hours Battery Life, Blue (National Version)

4.8

1 129 Br

SonyMDREX15LP in-Ear Earbud Headphones, Black, Model Number: MDREX15LP/B

4.3

199 Br

PlayStation 5 DualSense Wireless Controller - Grey Camo

4.6

769 Br

Sony ICD-UX570 Digital Voice Recorder

4.6

1 009 Br

sonyWF-1000XM5 The Best True Wireless Noise-Canceling Earbuds, Alexa Built-in, Bluetooth, in-Ear Headphones, Up to 24 Hrs Battery, Quick Charge, IPX4 Rating, Works with iOS & Android - Silver/Gold

4.4

2 289 Br

Sony Alpha ZV E10 APS C Mirrorless Interchangeable Lens Vlog Camera Body Only Vari Angle Screen for vlogging, 4K Video, Real time Eye Autofocus, Black, ZVE10BDI.EU

4.5

6 009 Br

Sony Alpha 6400 | APS-C Mirrorless Camera with Sony 16-50 mm f/3.5-5.6 Power Zoom Lens

4.5

8 999 Br

PlayStation PULSE Explore™ wireless earbuds, White

880 Br

Sony Xperia 10 VI - 6.1 Inch 21:9 Wide OLED - Three optical focal lengths - Lightweight - Android 14 - SIM free - 128GB storage - IP65/68 rating - Dual SIM hybrid 1-36 months warranty - Black

4.4

3 419 Br

Sony Alpha ZV-E10L | APS-C Mirrorless interchangable-lens vlog camera with 16-50mm lens

4.5

6 259 Br

SonyXperia Xz Premium G8142 64Gb, Dual Sim, 5.5", Gsm Unlocked International Model, No Warranty

3.9

2 109 Br

SonyWF-C500 True Wireless Headphones (Up to 20 Hours Battery Life with Charging Case - Compatible with Voice Assistant, Built-in Microphone for Phone Calls, Bluetooth) Black

4.2

744 Br

SonySELP-18105G E PZ 18-105Mm F4 G OSS Lens For Mirrorless Cameras

4.6

5 559 Br

SonySEL24105G Full Frame E-Mount 24-105mm F4 Constant Lens

4.6

10 919 Br

Sony PlayStation 5 SLIM Disc [ NEW 2023 Model ] - International Version

4.1

5 709 Br

Sony INZONE H5 Wireless Gaming Headset, 360 Spatial Sound for Gaming, 28 hours battery life, Boom microphone, Low delay 2.4GHz/3.5mm AUX connection, For PC/PS5, WH-G500, White

4.2

1 569 Br

Sony BRAVIA 65 Inch 4K Ultra HD High Dynamic Range (HDR) Smart Google TV - KD-65X75AK

4.4

9 209 Br

Sony WF-C700N Wireless, Bluetooth, Noise Cancelling Earbuds (Small, Lightweight Earbuds with Multi-Point Connection, IPX4 rating, up to 20 HR battery, Quick Charge, iOS & Android) Black

4.2

944 Br

Sony FE 50mm F1.8 Compact Lightweight E Mount Lens with Beautiful Dedofusing Bokeh Compatible with Full Frame and APS C Camera SEL50F18F, Black, Lens Only

4.5

2 089 Br

Sony MDR7506 Professional Large Diaphragm Headphone, Wired

4.7

1 189 Br

Sony ZV1F/B Vlog Camera for Content Creators and Vloggers Large 1 inch Sensor with Wide Angle 20mm Lens, Black

4.4

5 339 Br

SonyHT-S20R 5.1Ch 400W Real Surround Soundbar with Dolby Digital Bluetooth Connectivity For Music Streaming Home Cinema System

4.3

2 939 Br

Sony WF-1000XM5 Wireless Noise Cancelling Earbuds, Bluetooth, In-ear Headphones, Mic, Up to 24 Hours Battery Life, Quick Charge, IPX4, Alexa & Google Assistant, iOS & Android - Smoky Pink

4.0

3 159 Br

SonyZV-E10 Interchangeable-lens vlog camera

4.3

7 079 Br