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Marketing Research 11th Edition
Brand Leadership: Building Assets In an Information Economy
Marketing Research, 13th Edition
David AakerAaker on Branding: 20 Principles That Drive Success
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Strategic Market Management, 11th Edition
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Brand Relevance: Making Competitors Irrelevant
Brand Relevance: Making Competitors Irrelevant
Developing Business Strategies 6th Edition
Marketing Research, Thirteenth Edition
Strategic Market Management 11e
Building Strong Brands by David A. Aaker (1995-12-12)
Developing Business Strategies
Strategic Market Management 11e
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Building Strong Brands [Paperback] David Aaker
Aaker on Branding: 20 Branding Principles That Drive Success: 20 Principles That Drive Success Paperback – 17 September 2015
Las marcas segun Aaker / Aaker On Branding: 20 Principios Para Conseguir El Exito
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Developing Business Strategies
From Fargo to the World of Brands: My Story So Far
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)