🎉 Elevate Your Viewing Experience! Control your TV and compatible devices effortlessly with Alexa and Google Assistant. PurColor technology reveals millions of shades for a lifelike viewing experience. Get lost in the action with a stunning curved display that enhances depth. Experience every detail with a powerful 4K UHD processor that upscales your favorite content. Easily navigate through your favorite streaming services and live TV with a simple on-screen guide. HDR10 & PurColor 55" Curved Screen 20W Dolby Audio The Samsung UN55RU7300FXZA is a 55-inch curved 4K UHD Smart TV that combines stunning picture quality with advanced smart features. With HDR support and PurColor technology, it delivers vibrant colors and enhanced detail, making every viewing experience immersive. Compatible with Alexa and Google Assistant, this TV offers seamless control and connectivity, ensuring you never miss your favorite shows.