Jerome Russell Bblonde is the UK's No.1 blonding brand. Our hair products were developed by professionals over 30 years ago and are formulated with the highest quality ingredients, so you can achieve salon-quality hair from the comfort of your own home This non-permanent ash toner refreshes blonde hair and neutralises yellow and brassy tones. Enjoy subtle, cool blonde shades with vibrant ashy tones for salon-quality hair colour. Our at home healthy hair products have been formulated to protect and condition hair for effective hair care whilst colouring. Wash hair with shampoo (do not apply conditioner) then towel dry. Massage the Jerome Russell Bblonde toner evenly through the hair, apply heat with a hair dryer for 5 mins and develop for a maximum of 30 mins. Rinse thoroughly. This professional hair colour is a vegan friendly and cruelty free beauty product. This Maximum Colour Toner for hair works best used with Jerome Russell Bblonde Highlighting Kits, Blonding Kits, Powder Bleach & Cream Peroxide. Jerome Russell Ash Blonde Hair Toner makes a great gift for anyone who wants their dream hair colour.