WHAT TO EXPECT? A dense water-based Pomade that has the initial styling capabilities of a firm oil-based Pomade AND the ability to be used as a texturizing product. HOW IS THIS POSSIBLE? The secret is in the AMOUNT of bentonite added to the formula. A delicate balance was needed to be able to achieve these two things. In order to get the responsiveness of a firm oil-based Pomade the product needed to be DENSE. This gives you the best control possible and provides all day durability in your style. The added bentonite also makes it capable of adding texture when used in small amounts and hit with a little heat. PERFORMANCE: HOLD: Heavy/Firm SHINE: Low Shine TEXTURE: High SCENT: Cuban Cigars and Cedarwood
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