Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use-gel.Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste, you can achieve precise, easy-to-repeat colors every time. Soft Gel Paste is an effective coloring system. * It's consistent from batch to batch * It has coloring strength superior to any other food color * It will not separate or weep and does not harden * The base ingredients allow the color to disperse immediately so you actually use less color * It will color the more delicate non-dairy whipped icings and toppings without breaking them down You can color: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marizpan, compound coating and white chocolate (with addition of Flo-Coat)