Say Hello To Naturally Friendly Activated Charcoal Fluoride Whitening Toothpaste This Black Paste Is Thoughtfully Formulated With High Quality Ingredients Like Fresh Mint, Coconut Oil, Xylitol And Activated Charcoal (Made From Sustainable Bamboo) That Whiten Naturally And Gently Without Peroxide It Provides Noticeably Whiter Teeth, Prevents Cavities, Strengthens Enamel, And The Activated Charcoal Also Works To Polish, Clean, Whiten, Remove Surface Stains And Freshen Breath Plus, Its Gentle And Safe For Everyday Use But Buckle-Up, Theres More Goodness: This Vegan Toothpaste Is Peroxide Free, Dye Free, Sls Free, Paraben Free, Triclosan Free, Preservative Free And Gluten Free Hello Toothpastes Also Contain No Artificial Sweeteners And No Artificial Flavors As If That Werent Enough Magic For One Tube, Hello Is Vegan, Cruelty Free, Never Tested On Animals (Leaping Bunny Certified And Peta Recognized), And Made In The Usa #Choose Friendly