World's first bleach with non -irritating and self timing technology. No pain no gain sorry, we at SUNAMAR do not believe this. It doesn't really mean that bleaching your skin involves having the irritation and red bruises to your skin. After thorough delving and research our experts have successfully developed a formula that eradicates the irritation phase in the whole overall skin lightening process. Hence we claim- desired gain without pain. We claim to give better results than any other bleach in the market today. Caution: it's a professional bleach, so read the instruction twice carefully before using, especially the mixing part in the process.