TASTY - Pure Basmati's full flavour and magical aroma makes it the most delicious and versatile rice grain on the planet PURITY - By DNA fingerprint testing all our rice and removing broken grains, we ensure that every pack of Rice is as close to perfect as possible so you can enjoy adding to all those tasty dishes SIMPLICITY - The purity of our basmati rice means that, as long as you follow a few simple steps, Rice always comes out fluffy, fragrant and light - Ideal for treating family and friends to a delcious curry NATURAL - All our natural rice products are made with carefully sourced, natural ingredients, so they're nutritionally balanced and packed with natural goodness RECIPES - This basmati easy cook rice is ideal for Indian curries, pilaf dishes and a Biriyani dish