Transform Your Tresses! ✨ Enhance vibrancy with Schwarzkopf’s Color Boost for a salon-fresh look. User-friendly kit designed for effortless at-home coloring. Perfect for all hair textures, ensuring everyone can shine. Experience vibrant color without harsh chemicals. Enjoy up to 100% gray coverage that lasts for weeks. Visibly Healthy Hair No Ammonia 100% Gray Coverage Schwarzkopf Simply Color Hair Color 4.0 Intense Espresso is a permanent hair dye that delivers vibrant, healthy-looking color without ammonia or silicone. Dermatologist tested and suitable for all hair textures, it offers up to 100% gray coverage and is easy to apply at home. Extend your color's vibrancy with the optional Color Boost for a salon-quality finish.