💋 Elevate your lip game with a stain that feels like a whisper! From bold reds to subtle nudes, find the perfect shade that complements your unique style. Trust in L'Oréal's commitment to quality and cutting-edge technology for your beauty needs. Enjoy lasting lip color that stays vibrant throughout your busy day. Experience the high color impact of a liquid lipstick with the no-makeup feel of a lip stain. Our unique applicator shapes and lines your lips for a flawless finish every time. Diverse shade range Precision applicator Weightless matte finish L’Oréal Paris Makeup Rouge Signature Matte Lip Stain in 'I Lead' offers a revolutionary weightless matte finish, combining the bold color of a liquid lipstick with the comfort of a lip stain. With a precision applicator for perfect application and a diverse range of shades, this product is designed for the modern millennial seeking both style and comfort in their beauty routine.